By Angeline Close Scheinbaum
Social media (e.g., fb, LinkedIn, Groupon, Twitter) have replaced the way in which shoppers and advertisers behave. it will be significant to appreciate how shoppers imagine, consider and act relating to social media, web advertising, and on-line purchasing. company practitioners, scholars and retailers are attempting to appreciate on-line patron studies that support instill model loyalty. This booklet is among the first to current scholarly concept and study to assist clarify and expect on-line purchaser habit.
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Extra resources for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series) by Angeline Close Scheinbaum