Angeline Close Scheinbaum's Online Consumer Behavior: Theory and Research in Social PDF

By Angeline Close Scheinbaum

ISBN-10: 1138107557

ISBN-13: 9781138107557

ISBN-10: 1848729693

ISBN-13: 9781848729698

Social media (e.g., fb, LinkedIn, Groupon, Twitter) have replaced the way in which shoppers and advertisers behave. it will be significant to appreciate how shoppers imagine, consider and act relating to social media, web advertising, and on-line purchasing. company practitioners, scholars and retailers are attempting to appreciate on-line patron studies that support instill model loyalty. This booklet is among the first to current scholarly concept and study to assist clarify and expect on-line purchaser habit.

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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series) by Angeline Close Scheinbaum


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