By Martin Reuter,Christian Montag
This ebook represents one of many cornerstones of the sequence Studies in Neuroscience, Psychology and Behavioral Economics. it really is divided into 8 sections, beginning with an advent to neuroeconomics by means of an summary of often utilized experimental paradigms (games) in neuroeconomics study. moreover, it addresses the molecular foundation of human determination making, environmental/situational components and social contexts influencing human choice making, in addition to translational and developmental/clinical methods to neuroeconomics. In ultimate, a paper on neuro-marketing demonstrates how wisdom from neuroeconomics learn could be utilized in “real life.” Culminating in an intensive tools part, within which 8 diverse neuroscience thoughts are brought, the publication deals an important source for researchers and practitioners, and should even be necessary for graduate students.
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Extra info for Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)
Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics) by Martin Reuter,Christian Montag