Read e-book online Mythos Businessplan: Vom blinden Glauben an ein einzelnes PDF

By Kunze,Offermanns

ISBN-10: 3658099100

ISBN-13: 9783658099107

Der Businessplan: Garant des Unternehmenserfolgs. Wahrheit oder Mythos? Dieses Buch klärt die Frage, ob der Businessplan immer noch DAS zentrale software der Unternehmensgründung sein muss. Welche Rolle spielt dabei die Businessplan-Industrie? Die Autoren betrachten kritisch den klassischen Businessplan und weisen wissenschaftlich fundiert nach, dass er nur für wenige Gründungen wirklich nützlich ist. Gerade für cutting edge Gründungen sind andere Instrumente häufig besser geeignet. Dieses Buch gibt einen konzisen Überblick über Ansätze der neueren Entrepreneurship-Forschung und gibt nicht nur (potenziellen) Gründern Alternativen zum Businessplan an die Hand. So können bisher ungenutzte Potenziale im Gründungsbereich noch besser und gezielter genutzt werden.

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Read or Download Mythos Businessplan: Vom blinden Glauben an ein einzelnes Instrument und möglichen Alternativen (German Edition) PDF

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Mythos Businessplan: Vom blinden Glauben an ein einzelnes Instrument und möglichen Alternativen (German Edition) by Kunze,Offermanns

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