Get Marketing Practices in Developing Economy: Cases from South PDF

By Ruby Roy Anwar, Syed Ferhat Hasan, Khalid Dholakia

ISBN-10: 8120337824

ISBN-13: 9788120337824

improvement is the most important to maintain and prosper in an ever-changing advertising surroundings, this day. This e-book of circumstances throws mild at the difficulties confronted and practices followed by way of the private and non-private enterprises’ in a resource-challenged surroundings of South Asia. Divided into seven sections, the casebook exemplifies 31 real-life circumstances from numerous nations like India, Sri Lanka, Pakistan, Bangladesh and Nepal.
The e-book is essentially meant for the undergraduate and postgraduate scholars of administration. it's both precious for the practicing managers and advertising pros.

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Marketing Practices in Developing Economy: Cases from South Asia by Ruby Roy Anwar, Syed Ferhat Hasan, Khalid Dholakia

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