Phil Baker's From Concept to Consumer: How to Turn Ideas Into Money PDF

By Phil Baker

ISBN-10: 013411597X

ISBN-13: 9780134115979

ISBN-10: 0137137478

ISBN-13: 9780137137473

In From notion to Consumer, well known product developer Phil Baker finds precisely what it takes to create nice items and produce them to industry.

Baker’s product successes variety from Apple’s PowerBook to the Stowaway moveable keyboard, the main profitable PDA accent ever created. the following, he walks you thru the complete improvement procedure, displaying find out how to increase items holistically, reflecting the the most important linkages among product layout, engineering, checking out, production, advertising, and distribution. You’ll become aware of what makes a profitable product, and why nice principles are only five% of the process...the simplest 5%!

You’ll locate useful tips for making plans, constructing groups, developing advertising specifications, keeping off “feature creep,” prototyping, keeping highbrow estate, marketplace trying out and positioning, getting ready for customer support, enforcing the optimum distribution method, and lots more and plenty extra. After you’ve added your first step forward product, Baker indicates the way to stick to up with one other winner!

  • Optimize all of your product improvement technique
    Make every thing interact seamlessly: from making plans and engineering via distribution and advertising and marketing 
  • Get leap forward business layout with out overpaying for it
    Deliver items that create a robust emotional bond along with your customer
  • Time product supply for max aggressive advantage
    Make yes you don’t achieve your industry too late—or too early, either
  • Leverage Asian production with no falling sufferer to its pitfalls
    Successfully coordinate even the main advanced all over the world product supply programs

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From Concept to Consumer: How to Turn Ideas Into Money by Phil Baker


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