New PDF release: Erfolgsfaktoren der Geschäftsmodelle junger Unternehmen

By Lisa Zimmermann

ISBN-10: 317022235X

ISBN-13: 9783170222359

Junge Unternehmen sind wichtige Träger des wirtschaftlichen, technologischen und sozialen Wandels. Aufgrund dieser hohen Bedeutung wiegen die hohen Sterberaten junger Unternehmen in den frühen Lebensjahren besonders schwer. Wenige junge Unternehmen überleben dennoch. Dies ist, so argumentiert das vorliegende Buch, auf die besonders erfolgreiche Gestaltung des Geschäftsmodells dieser Unternehmen zurückzuführen. Das Buch gibt einen theoretisch fundierten Überblick über erfolgreiche Ausprägungen von Geschäftsmodellen junger Unternehmen. Mit Hilfe von Experteninterviews werden die Geschäftsmodelle auf ihre Erfolgsdeterminanten hin untersucht, die letztendlich die Ableitung von Handlungsempfehlungen ermöglichen.

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Erfolgsfaktoren der Geschäftsmodelle junger Unternehmen (Mittelstand und Mittelstandsforschung) (German Edition) by Lisa Zimmermann


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