By Susan Falls
Images of diamonds seem far and wide in American
culture. and everybody who has a diamond has a narrative to inform approximately it. Our
stories approximately diamonds not just demonstrate what we do with those tiny
stones, but in addition recommend how we create price, that means, and identification via our
interactions with fabric tradition in general.
Things develop into significant via our interactions with them, yet how do
people move approximately making that means? What will we research from an ethnography approximately the
production of id, construction of kinship, and use of diamonds
in knowing selves and social relationships? by means of what capacity do
people situated inside a globalized political-economy and a compelling
universe of ads engage in the neighborhood with those tiny polished
This booklet attracts on year of fieldwork with diamond shoppers in
New York urban in addition to an research of the enduring De Beers campaign
that promised romance, prestige, and glamour to a person who acquired a
diamond to teach that this thematic pool is only one source among
many that diamond vendors draw upon to have interaction with their own
stones. the amount highlights the $64000 roles that memory,
context, and condition additionally play in shaping how humans interpret and then
use gadgets in making own worlds. It exhibits that besides
operating as topics in an ad-burdened universe, shoppers are
highly artistic, idiosyncratic, and theatrical agents.
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Clarity, Cut, and Culture: The Many Meanings of Diamonds by Susan Falls