Brand Shastra: Use the power of marketing to transform your by Mainak Dhar PDF

By Mainak Dhar

ISBN-10: 0143425706

ISBN-13: 9780143425700

what's the similarity among promoting a model and status out for advertising? Can the rules of B2B advertising and marketing quite supply marriage a fortunately ever after? Is utilizing celebrities to promote shampoo an analogous factor as getting references to your resume? How can classes from the branding of Starbucks and McDonald's swap your life?
This isn't the type of advertising and marketing you examine in enterprise colleges, yet extra a technological know-how which affects human conception and during it, behaviour. From the times of Adam, this can be that energy all of us comprehend intuitively and use each day.
From removing extra weight to enforcing higher work-life stability to how we incentivize behavior in our buddies and colleagues-there are classes and insights within the e-book that you're going to end up when it comes to and utilizing in the way you lead your life.
Combining the company and branding adventure of a CEO, with the storytelling skill of a novelist, Mainak Dhar's model Shastra will stimulate, encourage and entertain.

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Brand Shastra: Use the power of marketing to transform your life by Mainak Dhar


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